Adam Whittaker

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Create a Look.

Carlisle was looking for a custom commerce solution...fast. I conceived of a web platform free of flash and optimized for touch devices. In 9 months, more than 10,000 photographs, over 5000 man hours, 20 or so stylists, 4 photographers, 16 assistants, 2 art directors, 6 retouchers, 1 beat up size 2 mannequin, 303 size 6 garments, about 2TB of data, 3 servers and over $1M speant – all orchestrated by me – we launched to rave reviews and an instant spike in e-commerce revenue.

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