Adam Whittaker

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Humana.

Brand journalism, a new concept for the content driven world. As Creative Director for Humana I helped create a new campaign that expressed the implicit simplicity in Humana’s efforts to provide better healthcare. We told real stories through a reportage style in black and white that differentiated Humana from its competitors and nearly doubled its brand recognition. Directed and photographed by Ben Lowy and Marvi Lacar.

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